
Rio Bravo at a glance
What makes Rio Bravo different: Rio Bravo is a small border city just south of Laredo along the Rio Grande that incorporated in 1989 to gain municipal services after years as a colonia, and it remains nearly 99% Hispanic with deep cross-border ties to Nuevo Laredo.
- Rio Bravo population
- 4,436
- Webb County Medicare
- 35,000
- MA penetration (county)
- 60%
- Spanish-speaking market
- Yes — bilingual