
Primera at a glance
What makes Primera different: Primera is a small residential town wedged between Harlingen and the agricultural fields north of the Arroyo Colorado; incorporated in the late 1950s, it has grown steadily as Harlingen's suburban footprint expanded, more than doubling in population since 2000.
- Primera population
- 5,400
- Cameron County Medicare
- 70,000
- MA penetration (county)
- 65%
- Spanish-speaking market
- Yes — bilingual