
Southlake at a glance
What makes Southlake different: DFW affluent corridor — highest household-income city in TX. FIA + LTC-hybrid + IUL market for high-net-worth retirees; near-zero MA penetration.
- Southlake population
- 31,816
- Tarrant County Medicare
- 315,400
- MA penetration (county)
- 56%
Neighborhoods we cover: Downtown Southlake · Dove Valley · Watters Creek · Carroll