
Pleasanton at a glance
What makes Pleasanton different: Pleasanton bills itself as the 'Birthplace of the Cowboy' and has hosted the Cowboy Homecoming rodeo at Atascosa River Park since 1966, reflecting a local economy still rooted in ranching, peanuts, and Eagle Ford-era petroleum.
- Pleasanton population
- 11,772
- Atascosa County Medicare
- 8,124
- MA penetration (county)
- 64%
- Spanish-speaking market
- Yes — bilingual