
Mission at a glance
What makes Mission different: Mission is the birthplace of the Texas Ruby Red grapefruit (introduced by John H. Shary in 1929) and celebrates it each year with the Texas Citrus Fiesta; the city was also the boyhood home of NFL coach Tom Landry.
- Mission population
- 88,992
- Hidalgo County Medicare
- 120,500
- MA penetration (county)
- 75%
- Spanish-speaking market
- Yes — bilingual
Neighborhoods we cover: Sharyland Plantation · Cimarron · Bentsen Palm · Madero · Los Ebanos