ACA Health Insurance in Potter County, Texas. About 20,486 Medicare beneficiaries live here, with roughly 51 percent in Medicare Advantage plans. Top carriers include Humana and UnitedHealthcare. For free help comparing plans, call Giron Agency, a licensed Texas agency, or visit gironagency.com.
Potter County, TX has about 114,649 residents per the 2024 ACS 5-year estimates (15% age 65 or older). The leading insurance carriers serving the county for aca health insurance include Humana, UnitedHealthcare, Aetna. We compare options at no cost to you.
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The Potter County aca health insurance market
Potter County has about 114,649 residents, 15% of them 65 or older. For aca health insurance, the carriers with the strongest local presence include Humana, UnitedHealthcare, Aetna — but the right fit depends on your household size, income, and which doctors you want to keep. We compare Humana against every other carrier serving Potter County at no cost, because the plan with the lowest sticker premium is rarely the one with the lowest total annual cost once subsidies, deductibles, and your prescriptions are factored in. Medicare Advantage enrollment figures reflect the latest CMS data (May 2026).
Potter County at a glance
Population (2024 ACS)
114,649
Medicare beneficiaries
20,486
MA penetration
51%
Age 65 or older
15%
What makes Potter County different: Potter County is the urban core of Amarillo and the medical anchor of the Texas Panhandle: Northwest Texas Healthcare System is the state-designated lead Level II trauma center serving the top 26 Panhandle counties, and BSA Health System is the other major hospital. Just over half (50.8%) of the county's ~20,400 Medicare beneficiaries are in Medicare Advantage, with Humana the clear leader.
Top carriers in Potter County
Humana
4.5-star CMS rating
UnitedHealthcare (Sierra Health and Life)
4-star CMS rating
Aetna
3.5-star CMS rating
Prominence Health Plan
4.5-star CMS rating
Source: CMS Monthly MA Enrollment by State/County/Contract (latest Q1 2024). Enrollment figures refresh monthly at data.cms.gov.
Before you enroll: verify your hospital + doctor in Potter County
Each ACA Health Insurance plan builds its own provider network — a hospital that's in-network
on one plan may be out-of-network on another. Potter County has 2
major hospital systems. Before you enroll, check that your preferred hospital and physicians
participate in the specific plan you're considering.
Major hospitals to verify
▸Northwest Texas Healthcare System
▸BSA Hospital (BSA Health System)
Call each hospital's billing office directly — or use the carrier's
network tool on the right to search by hospital name.
Major hospitals: Northwest Texas Healthcare System, BSA Hospital (BSA Health System)
Frequently Asked Questions
How many people live in Potter County?▾
Potter County has about 114,649 residents per the 2024 ACS 5-year estimates; 15% are age 65 or older.
Who are the top insurers in Potter County?▾
The largest carriers in Potter County are Humana, UnitedHealthcare (Sierra Health and Life), Aetna, Prominence Health Plan. We work with all of them and a few smaller carriers that often have better rates for specific situations.
What state resources are available in Potter County?▾
Texas HICAP (Health Information, Counseling and Advocacy Program) (1-800-252-9240) provides free unbiased Medicare counseling. Major hospitals in the county include Northwest Texas Healthcare System, BSA Hospital (BSA Health System).
Why is Humana the most popular choice for Medicare Advantage in Potter County?▾
In Potter County, nearly 53% of Medicare beneficiaries opt for Humana's plans due to its strong local presence and comprehensive coverage options.
When can I enroll in ACA Marketplace plans for under-65 Texans and Floridians living in Potter County?▾
You can enroll during the Annual Enrollment Period from October 15 to December 7, or outside this period if you have a qualifying life event.
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Educational only — not medical or legal advice. We do not offer every plan in your area. Call 1-800-MEDICARE for all options.
